Announced this summer with a full-page ad in Variety, Media Trip is a new site from some familiar faces: Robert Faust (president), founder of the Los Angeles Independent Film Festival; Patrick Lynn (VP of acquisitions), a well-known producer’s rep and former distribution executive; and Tom Brunelle (director of programming and marketing), former associate publisher of Filmmaker. The company’s CEO is Austin Harrison, formerly of Hollywood.com
MediaTrip is targeting films, music, and original programming for the 18-34 demographic. With a focus on what Faust calls “sophisticated or edgier programming,” the site will have new programming weekly, ranging from new movies to news programming about film and music.
With an eye on broadband down the road, the company is currently providing programming for normal-speed dial-up visitors. MediaTrip’s first acquisition is Joe Nussbaum’s short George Lucas in Love, which played at the Toronto Film Festival. “We are focusing on quality,” offers Robert Faust. “Our first acquisition makes that statement–we want to build a brand with a sense of quality to it.”
Launched: October 1999
Plug-ins required: Flash, RealPlayer, QuickTime, or Windows Media Player
Audience: Not available at press time
Contact: (323) 933-0797; fax: 933-0866; firstname.lastname@example.org