Author: R.J. Millard

R.J. Millard is the vice president of publicity and marketing
for IDP Distribution. Prior to joining IDP, Millard was the press
officer for the Sundance Film Festival and the marketing and
publicity director for the Los Angeles Independent Film Festival.

Articles Written by R.J. Millard:

Publicity from Day One

Whether it’s Sundance or Seattle, Outfest or Newfest, film festivals are a powerful marketing platform for independent films. But many filmmakers, especially first-time filmmakers, do not fully take advantage of these opportunities created by festivals. Too often filmmakers make the mistake of thinking that the real work in making a film is, well, making the… Read more »